茭簰考释--兼及江汉平原湖区人水关系

明清时期长江中游地区地方文献记载的茭簰,并非漂浮种植性质的葑田,而是漂浮居住性质的水上居家设施。“随波上下”且“不时迁移”是其基本特性,实质是借水之力以避水之害,乃湖区居民应对洪涝灾害的居住创举。茭簰不同于为众熟知的舟船,亦有别于水上航行的排筏,茭簰居民并非渔民,而是备有“种莳牲畜”的农民。茭簰与葑田,虽然一耕一居,却具有共同的指向。茭簰是湖区农家适应环境变化,根据生产生活需要而做出的相对选择,堪称湖区居民趋利避害、协调人水关系的代表性举措。     

Factors influencing consumers' purchase decision-making in O2O business model: Evidence from consumers' overall evaluation

Online-to-offline (O2O) has become a rapidly growing e-commerce model worldwide, but the factors influencing consumers' purchase decision-making have not been examined well. After exploring the working mechanism of the O2O model, we extract eleven indexes of consumers' overall evaluation in the O2O model with Crawlzilla and R techniques. Social network analysis (SNA) is adopted to build social networks reflecting consumers' overall evaluation in the O2O model. Based on the modified social network and the extracted subgraph, this study (N = 768) reveals consumers' overall evaluation behavior patterns in the O2O model by calculating network density, central potential, edge betweenness. The results show that shoppers overall evaluate the eleven indexes, especially perceived product quality, online product price, promotion intensity, business reputation, and product brand, which reflects the significant associations between the indexes. Among all the eleven evaluation indexes, perceived product quality, online product price, and business reputation dominate consumers’ decision-making behavior. When making purchase decisions, consumers not only overall consider online product price, perceived product quality, and business reputation but also balance perceived product quality, business reputation, and promotion intensity. Finally, we make some suggestions on marketing strategy for e-commerce companies.     

资本市场开放与股权资本成本——基于沪港通、深港通的实证研究

本文基于沪港通和深港通研究资本市场开放对中国内地股权资本成本的影响。研究发现,受政策风险和市场环境等因素所限,沪港通在初始阶段并未对沪市公司的股权资本成本产生显著影响,但随着政策进一步完善、市场逐渐稳定和交易不断活跃,其对股权资本成本的降低效果于实施两年后开始显现;深港通建立在沪港通的制度基础和运行经验上,其在开通后显著降低了标的公司的股权资本成本。本文还进一步分析了资本市场开放影响股权资本成本的竞争渠道和信息渠道,发现深港通对股权资本成本的降低作用主要集中在投资者竞争程度较高,或是公开信息质量较高、信息不对称程度较低的股票样本。     

Rethinking the bottom of the pyramid: Towards a new marketing mix

The purpose of this study is to re-conceptualize the conventional marketing mix for Bottom of the Pyramid (BoP) markets and propose a revised framework by reorganizing the elements based on the customer perspective while retaining the principles of services marketing. Primary data was collected through a questionnaire with a sample size of 400 people from both urban and rural markets in the BoP. Findings indicate that the needs and perspective of the BoP members is distinct from the Middle of the Pyramid (MoP). Managers should consider this point while formulating marketing mix strategies for BoP markets. The present study is the first of its kind to present a revised marketing mix framework for customers in the BoP markets. The framework comprises five Ps, including personalization, product, place, the process of service delivery and price. Thus, a theoretical contribution is made in the context of service marketing and the BoP.     

A truly global crisis? Evidence from contagion dependence across international REIT markets

This study examines the global nature of the recent crisis under bivariate Markov-switching models for pre- and post-crisis periods using the breakpoint of August 9, 2007. It quantifies international synchronization of boom-bust regime switches to investigate contagion-type dynamic comovements of Real Estate Investment Trusts (REITs). Global REIT markets display persistent bust regimes from September 2008 to May 2009, whereas the regime-switching patterns are not significant in the pre-crisis period. The results provide new evidence for global REIT contagion phenomena and suggest greater difficulties in diversifying risks across global REIT markets during the post-crisis period.     

Board faultlines and the value of cash holdings: Evidence from Chinese listed companies

Faultlines can affect a board of director’s effectiveness in supervising senior managers, which in turn affects the value of a company’s cash holdings. Based on sample data from Chinese A-share listed companies from 2004 to 2016, we examine the relationship between board faultlines and the value of cash holdings. The empirical results indicate that board faultlines have a significant inhibitory effect on cash holding value. This inhibitory effect is stronger for board faultlines resulting from deep-level attributes. Furthermore, the inhibitory effect of board faultlines is stronger in state-owned enterprises (SOEs) than in non-SOEs. As an important governance mechanism, management shareholdings can reduce agency costs and mitigate the negative impact of board fissures on cash holdings. Overall, we enrich the literature on the economic consequences of board faultlines and their influence on cash holding value. We also offer companies practical suggestions for improving the supervisory mechanism of their board of directors.     

市场环境、企业社会责任与基金安全投资转移

当市场环境不好以及不确定性增加时，基金进行安全投资转移。企业积极履行社会责任所形成的声誉资本具有“类保险”作用，在面临负面事件或不确定性环境冲击时能够防止股价大幅下跌和市值损失；基金是否会在市场环境不好时将投资组合转向社会责任绩效更高的股票进行安全投资转移呢？使用2010—2017年开放式基金样本，实证检验了企业社会责任、市场环境与安全投资转移之间的关系。研究发现，在市场环境表现不佳时，基金避险需求增加，倾向将投资组合更多地转向社会责任绩效高的股票进行安全投资转移；进一步研究发现基金和基金经理特征影响基金的安全投资转移行为，净资金流入较少、历史业绩差、经理选股能力差的基金根据企业社会责任进行安全投资转移的程度大。研究还发现，基金的安全投资转移行为对基金业绩和基金收益波动产生了积极影响。     

Challenging the obsession with local level institutions in country ownership of climate change adaptation

Working with local level actors to enable country ownership is applauded within the multilateral climate finance landscape. However, are emerging adaptation interventions equitable by reflecting the priorities of local level vulnerable populations? This research sought to find out whether the engagement of local institutions in projects that seek to achieve country ownership enabled local level vulnerable groups to participate in and influence adaptation decision-making processes and outcomes, thereby enabling them to have a voice in local level adaptation. It used a case study of a Global Environmental Facility-managed coastal adaptation project in Tanzania, which sought to restore and protect mangroves to enable adaptation to sea level rise. Data was generated from 13 Focus Group Discussions and survey questionnaires administered to 629 individuals in three locations on the mainland of Tanzania and in Zanzibar. The findings indicate that community-based organizations were used to facilitate the implementation of project activities at the community level. However, participation spaces created in the project and facilitated by these local institutions were exclusionary and failed to enable vulnerable community groups to have a voice on mangrove restoration and protection. Use of these local institutions altered local level power relations and disempowered other pre-existing and (in)formal local resource management institutions. Community members questioned legitimacy of actions implemented by these local institutions. These findings suggest that working with local level stakeholders to generate country ownership does not automatically guarantee that actions will address the needs of local vulnerable groups. Multilateral climate finance institutions should acknowledge these risks and implement measures to address them.